This project explores brand identity and packaging design through the creation of Foodlube, an olive oil brand inspired by automotive culture. The identity blends food and car-inspired visuals using custom illustrations, typography, and a cohesive graphic system. The project extends into packaging, including a chipboard box, die-lines, and a fully designed olive oil can and label, all working together to create a unified and visually distinctive product. Targeted toward design-conscious consumers and automotive enthusiasts, the final result balances functionality with a bold, nostalgic aesthetic.